“The PM Bootcamp” Curriculum

Section 1: Mastering the Product Manager role

 

  • What is a Product ? Why Product Management ?
  • Various definitions of the role
  • Difference between Project vs Product mgmt vs Business Analyst
  • Is the PM really the CEO of the product
  • Responsibilities of a PM role (Market research, defining requirements, developing GTM strategy that includes pricing/support, Competitive analysis)
  • Inbound vs Outbound PM and their skillsets
  • Is Technology background essential to the PM role ?
  • Skills needed to be a Product Manager
    • Analytical skills
    • Technical skills
    • Creative Skills
    • Collaborative or cross-functional skills
      • Communication skills (accuracy, brevity, precisely, translate (ex. Legal),
  • How is the PM success determined ?
  • A day in the life of a PM
  • Exercise on this chapter

 

Section 2: Mastering the Product Management process

 

  • New Product Introduction (NPI)
  • Maintaining existing Products
  • B2B vs B2C Product Management, how it differs ?
  • Service Products, what are they ?
  • Frameworks used by Product Managers
  • How do PMs prioritize product requirements ?
  • Monetizing existing products fully
  • Marketing, Business Development responsibilities of a PM
  • Competitive Analysis
  • Gathering user feedback (UX labs, A/B testing, interviews)
  • PM tools commonly used
  • Interactions with various stakeholders (Sales, Business Development, Legal, Product Support, Architects, User Experience, Data scientists, Marketing and of course Executive Management)
  • Product Management at a big company vs a small company (which one should you go for?)
  • Product Management different at Google and Apple
  • Exercise on this chapter

 

Section 3: Mastering the Product Development process

 

  • Product Vision, Product Strategy and Execution
  • Build vs buy decisions
  • Product roadmap
    • short-term
    • long-term
    • Engineering
    • business
  • Product lifecycle
    • S-Curve
    • Developing ancillary products and Product line management
    • Product releases (major, minor, maintenance)
  • Product Go-to-Market activities
    • Pricing and SKUs
    • Support
    • Launch Theatres
    • Competition
    • Launch date
  • Product Development
    • Agile Process and concepts (epics, backlog, estimations, specs, user stories, retrospec)
    • Minimum Viable Product (Are these good?, using hypothesis, identifying risks and gathering feedback)
    • Wireframes, Mockups and Prototypes (Concepts, tools and examples)
    • SAFe Agile
    • Lean UX and Design Thinking
  • Product Metrics
    • B2B vs B2C
    • Developing your own metrics
    • Tools for tracking Product Metrics
  • Product Architecture
    • Why is it important?
    • Cloud, latency, content, # of concurrent users – key factors for a good architecture
  • Exercise on this chapter

 

Bonus Section : Transitioning to Product Management

 

  • Top 3 ways to transition to Product Mgmt
    • Experience
    • Portfolio
    • Internship
  • How to initiate these ways
  • Product Manager Interview types
    • Aptitude
    • Subject matter
  • Product Manager interviews
    • Clearing the phone screen, interview with the hiring manager, Executive level interviews
  • Your positioning through your resume. How to get interviews for your profile ?
  • Naming your favorite product
  • Where I help my students
  • Online resources
  • Once you transition, how do you grow to a Director level position ?